Erik the Marketer
Marketing isn’t just mailers or ads; it is every aspect of your business that engages with a customer. This can make getting started with marketing seem daunting, but it doesn’t have to be. I’m here to help you conquer your markets.
Choose your Adventure
Go-to-Market Strategy
Whether you’re just getting ready to launch, entering a new market, or launching an exciting new feature, your target audience must be engaged and prepared to spread the word. I’ll create and execute a results-driven strategy across multiple channels that put your product in the spotlight and at the top of your audience’s mind.
Success starts with truly knowing yourself, confidently taking a position in the market, and owning it. I’ll assemble data on your competitors, market, and audience to determine how to stand out and craft your foundational messaging, branding, and positioning.
Position Messaging
Demand Generation
You are eager to grow, but you need help with research, strategy, messaging, and execution. I can help by creating and launching a strategic mix of content and utilizing various channels to give your brand traction and highlight what sets you apart. This will help you get noticed by your target customers and generate demand, ultimately taking your business to the next level.
Technology
Over the last several years, marketing technology has exploded into an endless stream of choices and possibilities. But with careful consideration and review, the right choices can help your business do more with less and reach a wider audience.
Fractional Marketing Exec
You’re in need of senior marketing expertise without the overhead. I’ll jump into your business, product, and marketing challenges, and work alongside your team to create high-impact marketing to take your business to the next level and drive a return on investment.
What marketing challenge can I help you conquer?