Marketing Tools on my Radar

With the ever growing landscape of marketing technology tools, its hard to keep up, which is why my bookmarks keep filling up with interesting new sites. Here are a few that have gotten my attention, but I haven’t been able to use just yet.

• Opteo.com - “the smarter way to manage AdWords accounts.” One of a number of tools designed to help better manage your accounts; adding a layer of machine learning to spot trends and opportunities. Looking forward to trying this out to help simplify Google Ads, which just keeps getting more and more complicated.

• Funnel.io - Marketing is all about data, so its a constant endeavor to make sure all your data sources are integrated so you have an accurate picture of whats happening. Funnel is one of the apps that might be a great fit. Datarama is another app I’ve looked into, which was bought by Salesforce.

• Oribi.io - Google Analytics provides looks of information, but boy can it be a challenge to derive the correlations and insights you’re looking for. Oribio bills themselves as being able to cut through the clutter and tell you what you need to know.

• HyperWrite.ai - Recently a number of new tools have been coming out to help with copywriting, or writing in general. HyperWrite uses AI to assist in your writing; perhaps it can get me through my writer’s block.

• Heirlume - A new service for SMBs to get their trademarks registered and secured in a simple process and whole lot cheaper than going through lawyers.

• AlliAI - looks like a super easy to install and use AI tool to improve your site’s SEO.

• Jarvis - another interesting writing tool focused on writing high converting copy for ads, emails, websites, etc.

• Proof - enables marketing teams to personalize websites for each visitor without writing any code. I worked with a tool similar to this when I was managing a website with global acquisition goals; the customization definitely helped conversions.

Let me know if you have any suggested tools to check out.