5 Quick Wins On An Established Paid Search Account
A look into the ways you can generate results on established PPC accounts with PPC Hero, the internet’s favorite PPC-only blog.
Who doesn’t like a quick win.
The Mega Guide to Maximizing eCommerce Sales, Revenues and Performance on all Fronts
To stand a chance in the digital eCommerce arena, there are dozens of logistical operations, marketing tactics, and communication strategies that need to be utilized.
Bookmark it, read it, know it.
The Mega Guide to Maximizing eCommerce Sales, Revenues and Performance on all Fronts
They weren’t kidding when they called it Mega. Well worth a bookmark or a read to make sure you’re not missing anything.
Online retail sales to hit $34-billion in Canada by 2018
Online spending will account for 8% of overall retail in this country in five years, but Canadians are still deterred by longstanding hurdles such as expensive shipping costs and a paucity of shopping choices
Slowly but surely e-commerce is coming into its own in Canada.
The 5 Biggest Mistakes I Made as an Entrepreneur and How You Can Avoid Making Them Too
If I could look back and apply my new found love for the saying "fail fast," life would look a lot different right now.
Always be learning.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
Learn how ecommerce shops can improve their PPC results with some low-hanging fruit opportunities.
Use Google's Auction Insights to Find Your Competitors' Mistakes
Auction insights are a tool in the AdWords interface that allow users to see their competition. Through some Excel trickery you can find out what your competitors are doing wrong.
Takes a bit of work, but it can totally be worth it.
Why 2013 Is The Year You Need To Get Serious About Tumblr
Guest post written by Hayes Davis Hayes Davis is founder and CEO of Union Metrics, which provides Twitter and Tumblr analytics tools. Hayes Davis Social media is undeniably crucial to branding and marketing efforts, but in a multi-network world every marketer has to carefully decide to where to spend her resources. The thinking […]
5 Reasons to Start Bidding on Branded Terms
Here is a great post giving a run down on the arguments for bidding in your branded terms in AdWords. I’ve had the debate several times in my own career and I think this article does a nice job explaining some of the pros to the strategy.
Regarding people’s arguments against because its a waste of the marketing budget; I’ve always found the branded ad groups to be significantly cheaper to run. Its minuscule and I believe offers way more upside than not.
Gamestop to J.C. Penney Shut Facebook Stores
Last April, Gamestop Corp. opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered.
F-commerce has been described as the next big thing in online commerce, but this article from Bloomberg shows it may not be all we thought it could be. Though Facebook is the most visited site on the web, its also fairly specific in it’s use of ‘hanging out with friends’. Retailers have found this environment doesn’t work well for selling, plus consumers seem to find the actual websites a preferable shopping experience.
The article quotes Wade Gerten as saying “It was basically just another place to shop of all the stuff already available on the retailer websites.”
But what is one of the top rules in social media? Customize your message to the medium. Replicating your store on the network isn’t customization, brands need to consider how to extend themselves and their online shopping experience to Facebook. Imagine if the stores used Facebook for a pop-up shop to showcase a new product line before it hits the regular store, or a limited edition product run that will be available no where else.
Give the fans something special.