“Content is the atomic particle of all digital marketing. Everything. There’s no owned media without content. There’s no social media without content. And there’s no paid media without content.”
Fixing North America’s e-commerce problems
Retailers and shippers are racing to find solutions to Canada’s e-commerce problems.
Consumers Interact with Retailers' Facebook Pages More than Brands' Own Websites
Key findings of the study
- Consumers interact with retailers’ Facebook pages (38 percent) more than the brands’ own websites (36 percent); a difference that is significantly more pronounced for younger consumers
- 89 percent of those who interact with a retailer online through any social media outlet say that the interaction has an impact on their purchase
- Women are twice as likely as men to be influenced by Pinterest; YouTube influences twice as many men as women
5 Quick Wins On An Established Paid Search Account
A look into the ways you can generate results on established PPC accounts with PPC Hero, the internet’s favorite PPC-only blog.
Who doesn’t like a quick win.
The Mega Guide to Maximizing eCommerce Sales, Revenues and Performance on all Fronts
To stand a chance in the digital eCommerce arena, there are dozens of logistical operations, marketing tactics, and communication strategies that need to be utilized.
Bookmark it, read it, know it.
The Mega Guide to Maximizing eCommerce Sales, Revenues and Performance on all Fronts
They weren’t kidding when they called it Mega. Well worth a bookmark or a read to make sure you’re not missing anything.
Online retail sales to hit $34-billion in Canada by 2018
Online spending will account for 8% of overall retail in this country in five years, but Canadians are still deterred by longstanding hurdles such as expensive shipping costs and a paucity of shopping choices
Slowly but surely e-commerce is coming into its own in Canada.