Building a Message Map
This is a brilliant article and piece of advice I’ve come back to a few times, it lays out the process of building a message map. After looking at it, the process seems so obvious but sometimes its easy to get caught up in just one or two of the steps.
Bookmark it or save it to Evernote and reference the process when you’re working on a new campaign.
Customer service isn't a department
So far during my time at Teespring, my most striking observation has been the importance of great customer service. Every conversation at work is laced with the subtext of improving customersâ…
More and more companies are singing the gospel of being really good at customer service. Those that do are successes in their markets and have the customer service as a fundamental role of the organization, not some department.
7 Critical Mistakes You're (Almost Certainly) Making On Social Media
If you are marketing on social media and you should be you are probably making some of these mistakes. Here’s how to recognize and fix them—from the…
3 Ways to Take the 'Boring' out of B2B Content Marketing
B2B marketing has a reputation for being boring, but these B2B content marketing case studies prove it doesn’t have to be the case.
Sure B2B marketing can seem all sorts of boring, perhaps this is why so many marketers go the B2C route* for the glamour and excitement of Facebook promotions, but its not always the case.
These examples might not work for every company, but you never know where inspiration will strike.
*I went B2C for awhile and ended up running way too many Facebook promotions and other giveaways to feel like we were doing anything smart. Overall I find B2B marketing to be more substantial and rewarding.
Just another reminder just how important mobile is for marketing, as if you didn’t know this already.
GoSquared Adds E-Commerce Analytics To Help Smaller Online Stores Take The Data-Driven Fight To Amazon | TechCrunch
Data! Data! Data!
Anything that can help small businesses capture and understand analytics is a good thing, and will be tremendously helpful. Competing against Amazon isn’t easy but its very achievable, especially with the right data.
7 themes content marketers should embrace in 2014
- Recognize that content is multifunctional and can play many different roles in marketing communications, including branding and customer acquisition
- Focus your budgets first on content, not on the medium
- Go for the Long Idea
- Embrace new technology
- Use content to beat the ad blockers
- Connected consumers
- Watch Coca-Cola