Five Ways To Repurpose Your B2B White Paper Content

shecopywrites:

You’ve invested time and energy into writing a strong, compelling white paper, and it turns out to be a hit. Your target market is loving it, and your company has gained a tremendous amount of new leads and client interest.

Congratulations! That’s exactly what a successful white paper should…

B2B Marketing: Here is How Social Media Will Help You Succeed

boxlessmedia:

Most of the time when we include social media in a marketing plan, we are targeting the masses of consumers who may be interested in our services. Most of those campaigns are B2C (Business-to-Consumer). But we cannot underestimate the power of social media in B2B (Business-to-Business)…

analyticisms:

Even B2B selling is going mobile, thanks to tablets.

The 10 Commandments of Social Media Content Marketing

Click through the link to get the details on these “10 Commandments”

1. Get Focused
2. Create Goals for your Content
3. Become a Publisher
4. Solve Problems
5. Include Calls to Action
6. Talk like a Human
7. Show What Works
8. Have some Fun
9. Publish Everywhere
10. Create Multi-Media

“75 percent of B2B buyers see video as effective, coming in just behind customer testimonials, case studies, in-person events and online articles.”

— Brafton (via drawmations)

changeinadvance:

Infographic: CEO’s Guide to Pinterest

#thriveorsurvive. No one goes to the Olympics for silver. Thoughts? Concerns? Questions? Think I’m wrong? Let’s chat.

unwrapping:

"What makes Tumblr unique? The platform is a hybrid of social and the web.” — blackfin360 (Tom Edwards – blog post at iMediaConnection)

"Exactly. You have the aesthetic control and SEO [search engine optimization] benefits of a self-hosted site, with all the social gestures and discovery benefits of a social platform." — bluechoochoo (Andréa Lopez)

From my favorite LinkedIn group: 
tumblr for brands, agencies, and businesses

Ingenius little marketing trick from DHL.