This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising
Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.
It’s just perfect. Everything is in there. The scientists with beakers, synonyms for progress, powerful rushing water, a baby, a blue-collar guy with dirt on his face, time-lapse footage of a city at night. Since the dawn of time, these have been the images used by marketers who just didn’t quite manage to have an actual idea. The images, when combined with a solemn voiceover, form the basis of one of the most enduring, and enduringly bad, ad templates—the old “shoot-the-brief montage.” Recently, it seems as though more and more advertisers are reaching for this chestnut, so this parody comes at a particularly good time.
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Oh boy…
How a marketer can impress the CEO and CFO
It has been remarkable watching the seismic shift marketing has undergone from an ephemeral department of concepts to one of big data and real-time metrics. Marketers no longer argue about which concepts might get more attention, we can simply test, measure and scale.
Three Things Digital-Savvy CMOs Are Doing Different
Marketing is changing faster and faster; its a constant endeavor to keep up with the new technologies and opportunities. This article doesn’t really point out activities you shouldn’t already know about, but what I found startling was just how many marketers are still behind the curve. Especially at big companies with lots of resources; especially in regards to big data technology.
New anti-spam law ‘a big deal’ for small businesses #Canada
Canada’s Anti-Spam legislation is finally coming into effect on July 1, 2014 so its time to make sure your business is going to be compliant. Most of it shouldn’t be a problem if you’ve been following best-practices.
“Experience is the hardest kind of teacher. It gives you the test first and the lesson afterward.”
17 Major Main Menu Mistakes
Are you making one of these 17 main menu mistakes on your website. Check this list to make sure your menu isn’t hurting your rankings, leads, and sales.
14 Tools Every Entrepreneur Needs for Managing Social Media
This is a great list of tools that goes beyond some of the obvious ones - so make sure you scroll down the page to some of the gems.
3 Steps to Identify Blog Topics that are Relevant to Your Audience
The first step is the biggest and leaves you with no excuses that you didn’t have a blog post ready to go today.
7 B2B Marketing Blogs Better Than a Steaming Cup of Jo
Constantly reading and learning is the only way for a marketer to stay on top of their game.