7 themes content marketers should embrace in 2014
- Recognize that content is multifunctional and can play many different roles in marketing communications, including branding and customer acquisition
- Focus your budgets first on content, not on the medium
- Go for the Long Idea
- Embrace new technology
- Use content to beat the ad blockers
- Connected consumers
- Watch Coca-Cola
Squarespace: A quiet success story
Hands down, Squarespace is my favourite site building tool. Its absolutely gorgeous to use and the results are equally stunning; all without being complicated.
I hadn’t realized they were a bootstrapped start-up for so long, its impressive. But I can’t say I’m not appreciating all the advancements they been able to push out thanks to the investments they finally accepted.
Facebook rolls out deeper Custom Audience mobile, website targeting capabilities
Facebook announced Tuesday a rollout of a Custom Audiences feature that allows marketers to target people who had used a certain mobile app or visited a website.
Segmentation is one of marketing’s best tools, and the rollout of Custom Audiences via Facebook and Twitter is going to become a major component going forward.
“Improve your product at the existing price to avoid impacting your bottom line. Don’t reduce price, drive up the value instead.”
Why Big Content Is Worth the Risk - Moz
Big Content is getting more and more important as everyone is now getting into the content game and drowning each other out. Think about, when is the last time you read an amazing list article. They’re everywhere, so the SERP arms race moves up a notch to big content - get there before it gets too crowded.
“Real-time Marketing and Inbound Marketing are just fancy terms for hard work.”
“Content is the atomic particle of all digital marketing. Everything. There’s no owned media without content. There’s no social media without content. And there’s no paid media without content.”
Fixing North America’s e-commerce problems
Retailers and shippers are racing to find solutions to Canada’s e-commerce problems.
Consumers Interact with Retailers' Facebook Pages More than Brands' Own Websites
Key findings of the study
- Consumers interact with retailers’ Facebook pages (38 percent) more than the brands’ own websites (36 percent); a difference that is significantly more pronounced for younger consumers
- 89 percent of those who interact with a retailer online through any social media outlet say that the interaction has an impact on their purchase
- Women are twice as likely as men to be influenced by Pinterest; YouTube influences twice as many men as women