Just another reminder just how important mobile is for marketing, as if you didn’t know this already.
GoSquared Adds E-Commerce Analytics To Help Smaller Online Stores Take The Data-Driven Fight To Amazon | TechCrunch
Data! Data! Data!
Anything that can help small businesses capture and understand analytics is a good thing, and will be tremendously helpful. Competing against Amazon isn’t easy but its very achievable, especially with the right data.
7 themes content marketers should embrace in 2014
- Recognize that content is multifunctional and can play many different roles in marketing communications, including branding and customer acquisition
- Focus your budgets first on content, not on the medium
- Go for the Long Idea
- Embrace new technology
- Use content to beat the ad blockers
- Connected consumers
- Watch Coca-Cola
Squarespace: A quiet success story
Hands down, Squarespace is my favourite site building tool. Its absolutely gorgeous to use and the results are equally stunning; all without being complicated.
I hadn’t realized they were a bootstrapped start-up for so long, its impressive. But I can’t say I’m not appreciating all the advancements they been able to push out thanks to the investments they finally accepted.
Facebook rolls out deeper Custom Audience mobile, website targeting capabilities
Facebook announced Tuesday a rollout of a Custom Audiences feature that allows marketers to target people who had used a certain mobile app or visited a website.
Segmentation is one of marketing’s best tools, and the rollout of Custom Audiences via Facebook and Twitter is going to become a major component going forward.
“Improve your product at the existing price to avoid impacting your bottom line. Don’t reduce price, drive up the value instead.”
Why Big Content Is Worth the Risk - Moz
Big Content is getting more and more important as everyone is now getting into the content game and drowning each other out. Think about, when is the last time you read an amazing list article. They’re everywhere, so the SERP arms race moves up a notch to big content - get there before it gets too crowded.
“Real-time Marketing and Inbound Marketing are just fancy terms for hard work.”