How to Steal Your Competitor’s Twitter Followers
Why do you think my companies have done so well from a traffic generation perspective? It’s because I’ve created a popular blog for each of my companies
Building a strong twitter following is essential, especially if you’re doing a great job creating engaging content on your blog. Going after your competitors followers is a smart tactic to adopt.
Introducing Yahoo Gemini
The first unified ad marketplace for mobile search and native advertising
By Jay Rossiter, SVP of Cloud Platform Group, and Adam Cahan, SVP of Mobile and Emerging Products
When advertising appears seamlessly and naturally, it creates a more enjoyable experience for users, increases…
Are you still tracking followers as your main metric of social media marketing success? Conversion rate and amplification rates would be significantly better metrics to be tracking. Adding followers is easy, but connecting with them is the real goal.
The Moz Blog has put together a great rundown of metrics to follow and tips on how to track it all. Be sure to download the sample reporting spreadsheet to help put together your own reports.
Social Media: A Hotbed For SMB Growth
Small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They contribute $5.5 trillion in annual revenue in North America, according to Dun & Bradstreet. They’re usually eager to grow their companies, and are always looking for new ways to raise the profile of their
LinkedIn published a study showing small companies experiencing hot growth have a strong tendency to be heavy engaged in social media. I think this says a lot about the need for business owners to be engaged in their wider community; which social media is a great way to connect.
4 Principles of Social Proof Every Ecommerce Store Owner Needs to Know
Even if you don’t use Shopify for you ecommerce site, you should follow their blog for some really great content. I find myself devouring just about every post they publish.
Finding Available Domains PLUS available Twitter and Facebook usernames
Finding a great domain for your company or campaign isn’t always easy, and finding one with a matching Twitter of Facebook username can be downright daunting. It should always be your preference to have all three match up: brand.com, @brand and Facebook.com/brand as it gives your customers a single brand identity to recognize.
I’ve become a big fan of NameFind since it helps search helps search for all three at once. It can save you a whole lot of time.
Using Google Plus+ to Improve Search Results
The question of Google+ seems to be coming up more and more whenever I meet with other marketers or business folks. And for obvious reasons: it is this ‘thing’ from the almighty Google that is constantly foisted upon us yet doesn’t have any clear value beyond the networks we’re already using. We have little real interest in using it but we’re still under the impression we should.
First, I am a fan of Google Hangouts as a marketing tool, even more so than a plain old webinar of just slides.
But more importantly and why I keep Google+ in my marketing mix, are the benefits one can get in search results. Here is a great break down from Social Media Examiner outlining some of the activities companies can do to take advantage of Google+ to improve their search results.
I would also assume Google+ will continue to evolve and present other opportunities you will want to take advantage of so now is a great time to get started.
And don’t forget to work on building a community on the site, it is after all a social network.
Tools and Tips to Help Marketers Inspire and Engage on Instagram
This video for marketers showcases how some of the best brands on Instagram—@nikerunning, @generalelectric and @benandjerrys—bring their stories to life and constantly connect with their communities.
When it comes to brands and businesses, our goal is to help companies reach their respective audiences through captivating imagery in a rich, visual environment. One way we can do this is by providing new resources and tools to educate and inspire marketers.
So today we’re publishing the first in a series of blog posts aimed at helping marketers showcase their best creative work on Instagram, and we’re also announcing the launch of the The Instagram Handbook for Brands.
The Instagram Handbook for Brands
This book profiles eleven brands on Instagram that post incredibly engaging content. From @patagonia to @disneyland to @chobani, these accounts bring their unique identities and values to life through captivating imagery and a focus on their respective communities.
The book also features Instagram’s brand values and ten popular hashtags that highlight the collaborative creativity within the Instagram community, such as #chasinglight and #thingsorganizedneatly. Though the book isn’t broadly available, you can expect to see content from it featured right here on our blog.
Tips for Brands
We learned a lot from these brands about what makes for great creative on Instagram. Here are five tips you can start acting on now, based on their work:
- Be true to your brand: Ensure that your imagery expresses a clearly defined personality and voice. Photos from eyeglass retailer @warbyparker, featured in the handbook, never feel overly staged or serious, but instead draw from trends in the Instagram community to reflect the company’s quirky creativity.
- Share experiences: Offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services. The customer images and videos shared by @gopro prompt viewers to wonder what moments they could capture with a GoPro.
- Find beauty everywhere: Show how your company sees the world and make it meaningful to people. @generalelectric showcases the beauty of their technology by transporting people to giant jet engine factories and remote wind farms, capturing the machines with elegant symmetry and imparting the grand scale of these man-made wonders.
- Inspire action: Start a movement around your brand, whether that means inspiring people to capture photos while running like the #runfree campaign from @nikerunning, or to celebrate a delicious yogurt concoction, as @chobani has done with their #creationaday hashtag.
- Know your audience: Learn what people love about your brand, and explore how can you capture the imagination of new customers. @missionbicycle takes the beautiful simplicity that customers love about its bicycles and uses imagery on Instagram to turn these everyday objects into works of art.
We hope this material inspires you to be creative and compelling on Instagram. Make sure to keep a close watch on this blog; we’ll share more soon.
