B2B Marketing: Here is How Social Media Will Help You Succeed

boxlessmedia:

Most of the time when we include social media in a marketing plan, we are targeting the masses of consumers who may be interested in our services. Most of those campaigns are B2C (Business-to-Consumer). But we cannot underestimate the power of social media in B2B (Business-to-Business)…

analyticisms:

Even B2B selling is going mobile, thanks to tablets.

The 10 Commandments of Social Media Content Marketing

Click through the link to get the details on these “10 Commandments”

1. Get Focused
2. Create Goals for your Content
3. Become a Publisher
4. Solve Problems
5. Include Calls to Action
6. Talk like a Human
7. Show What Works
8. Have some Fun
9. Publish Everywhere
10. Create Multi-Media

“75 percent of B2B buyers see video as effective, coming in just behind customer testimonials, case studies, in-person events and online articles.”

— Brafton (via drawmations)

changeinadvance:

Infographic: CEO’s Guide to Pinterest

#thriveorsurvive. No one goes to the Olympics for silver. Thoughts? Concerns? Questions? Think I’m wrong? Let’s chat.

unwrapping:

"What makes Tumblr unique? The platform is a hybrid of social and the web.” — blackfin360 (Tom Edwards – blog post at iMediaConnection)

"Exactly. You have the aesthetic control and SEO [search engine optimization] benefits of a self-hosted site, with all the social gestures and discovery benefits of a social platform." — bluechoochoo (Andréa Lopez)

From my favorite LinkedIn group: 
tumblr for brands, agencies, and businesses

Ingenius little marketing trick from DHL.

How predictive analytics for B2B sales and marketing can offer huge returns

"Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it."

It’s all about the data, and the more you have the better decisions you can make. I’ll be checking out some of these new vendors of predictive analytics and adding them to my arsenal of marketing tools. This kind of marketing intelligence is just too good to pass up.