Some Great Reads of the Week
Business folks like to say, "everything is marketing" or "everything is customer service". Well here's an article from Marketing Magazine with "The case to move customer service online." In smaller companies in particular, it may be necessary for the marketing team to assist the customer service team getting online and building those digital support channels. It has often been part of my marketing plan to boost customer service online; happy customers are repeat customers! Now its nice to have some stats to back it up.
If you are not following the Buffer Blog, go do it right now. Seriously, I'll wait.
Speaking of Buffer, their latest post "How We Doubled Email Signups in 30 Days" is a nice read and break down of their process. It also happens to be timely for a project I'm working on.
Who else can't wait to try out Promoted Pins on Pinterest? TechCrunch has the lead "Pinterest Expands Self-Serve Promoted Pins Platform to More Businesses". I'm still waiting for the invite, but at least its coming soon.
Best of the Week
It was a short and stressful week, so I didn't get a chance to read as much as I'd like but here are the gems I did manage to review. How do you find time to read?
* If you haven't heard, Google Analytics has rolled out Enhanced Ecommerce Analytics. Dive deeper into your site's performance | http://goo.gl/BjPuAC
* On a side note, I'm getting really tired of reading articles portraying themselves as offering deep insights into marketing on Facebook or Twitter, when all they do is cover the basics.
* Fliptop has posted an ebook about predictive lead scoring. Download it and learn how to send just the best leads to your sales team. | http://bit.ly/PLS_guide
* I miss having a standing desk, so this list of excercises to make up for all the sitting is worth printing out and posting at your desk | Art of Manliness http://www.artofmanliness.com/2014/08/05/undo-the-damage-of-sitting/
* Long read - FRESHLY PRESSED: Harry Holly Helped Make the the Fast Food Hamburger Possible | https://thedistance.com/hollymatic
Best of the Week
Like any good marketer, I read a lot. I like to stay on top of the latest news, product launches, reviews, how-to's, case studies and more to help me perform better at my job. As you can imagine I see a lot of content junk and hopefully a few gems every week. I figured I'd start to share some of those gems here.
The jury might still be out on Google+, but if its part of your marketing mix, here are 11 Ways to Get More Followers for Your Google+ Business Page via SocialMediaExaminer.
I unfortunately get dragged into the conversation about website content being above the fold, here's 3 Reasons Why Online Content Can Leave 'Above the Fold' Behind by the Content Marketing Institute.
Oh I really liked this read; having this set up would make the job of marketing so much easier in larger organizations. The Case for Why Marketing Should Have Its Own Engineers from the First Round Review.
As a B2B marketer by day, LinkedIn's purchase of Bizo has me all sorts of intrigued for what is to come. MarketingProfs lists out Three Ways it Affects You.
LinkedIn Introduces Language Preference Targeting For Company Pages
LinkedIn Introduces Language Preference Targeting For Company Pages
LinkedIn launched two new capabilities to its service this week designed to help global brands with audiences in multiple locations around the word enhance their social media efforts with more local content and conversation on LinkedIn. The two new capabilities LinkedIn is launching are language preference targeting and the personalized page feed.
According to LinkedIn’s announcement, 67% of…
10 mobile marketing statistics to help justify your budget
Good stats! Mostly, as the title says, for proving the value of a mobile advertisign investments but interesting nonetheless.
This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising
Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.
It’s just perfect. Everything is in there. The scientists with beakers, synonyms for progress, powerful rushing water, a baby, a blue-collar guy with dirt on his face, time-lapse footage of a city at night. Since the dawn of time, these have been the images used by marketers who just didn’t quite manage to have an actual idea. The images, when combined with a solemn voiceover, form the basis of one of the most enduring, and enduringly bad, ad templates—the old “shoot-the-brief montage.” Recently, it seems as though more and more advertisers are reaching for this chestnut, so this parody comes at a particularly good time.
More> Co.Create
Oh boy…